Save time and browse these notes to gather quick information on learning your target audience.
Time is of the essence. That being said who wants to spend hours surfing the web these days when you can access one resource to find multiple helpful information. This information will also help ease future search inquiries. Google is getting pretty difficult to search for what you really want these days.
Target with ease.
“Targeting your audience doesn't have to be hard, if you know more about them.”
Get to know your audience
Figure out
Clients goal and primary business
The projects purpose
How will the publication meet that purpose
What purpose does the publication serve
What type of publication?
The projects scope, deliverables, and deadlines
Always give client a few days earlier than actual deadline.
This way you have wiggle room for errors, or delays with printers.
The clients audience
Ethnicity
Age range
What they need
Occupation
Gender
Education
Residence
Computer literacy
The audiences needs
Figure out the clients goals and primary business.
Find out the projects purpose.
What purpose does the clients publication serve?
Know what the age range is.
Find out what the demographic is.
Research about the clients
Research about the target.
Youth Audience
High energy, photoshop effects work as well
Mature Audience
Less experience with tech. May need bigger font
Choose the right image
Customers relate most to images of people in situations similar to theirs.
For an urban professional
Sleek images of modern city
Choose images reflecting upscale lifestyles
Urban professional engaging in sport and outdoor activities
A Corporate audience
Stock images of individuals and groups should show them in business attire.
Images of modern office buildings
Stock images showing small groups in meetings can be appropriate
HIgh Tech Client
Professional portrait of company founders
Young people working in a modern, open office in casual dress
Small group collaborating intently, in casual business dress.
Small Retail client
Smiling owner standing in front of counter
Hospital client
Caring doctor or nurse with smiling patient
Doctor tucking in sheets, hearing heart
Confident doctor standing in front of his or her team.
Bank Client
Friendly teller
Restaurant Client
Smiling couple looking up at waiter
Professional portraits of sign dishes
Chef Cooking
Architects
Architect working on blueprints in office setting
Architect with hard hat looking at work
Nonprofit Client
Pictures of organizations helping
Real estate Agent
Friendly agent smiling, giving tour
Empty home for sale
Friendly agent shaking hands with family
Travel Agent Client
Stunning images of destinations
Smiling travelers seeing the sights
Suitcases, airplanes in the air
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