We cut to the chase, here are basic principles to get you started on your next marketing and advertisement campaign.

WEB BANNER
Is a form of advertising on the world wide web delivered by an ad server. Entials embedding an advertisement into a web page.
Different sizes of web banners - use measurements in pixels,
Make in photoshop
Keep it simple, dont put too much info on there. Remember be attractive dont overload the viewers mind.
No phone numbers - dont use fancy text that is hard to read. No serifs.
How to choose the size and place on to website.
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