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Fast Facts on Designing Effective Web Banner Advertisements

Writer: Amanda BierbaumAmanda Bierbaum

We cut to the chase, here are basic principles to get you started on your next marketing and advertisement campaign.


WEB BANNER

Is a form of advertising on the world wide web delivered by an ad server. Entials embedding an advertisement into a web page.

Different sizes of web banners - use measurements in pixels,

Make in photoshop

Keep it simple, dont put too much info on there. Remember be attractive dont overload the viewers mind.

No phone numbers - dont use fancy text that is hard to read. No serifs.

How to choose the size and place on to website.

 
 
 

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